Social Media for Property

Social Media for Property

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** For TUD+ Professional Members this recording is free to access by visiting this link whilst being logged in to your account. 

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Recorded: 11 March 2021

Want to understand how to leverage the power of social media for property?

The Urban Developer, in association with milk PR, proudly presents a virtual course dedicated to the theoretical knowledge and practical skills needed to grow and convert social audiences.

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Course Outline:

(a) Introduction

(b) The current landscape

  • Social media channels
  • Myths and misconceptions

(c) Campaign strategy

  • Objectives and goals
  • Defining an audience
  • Understanding your competitors
  • Developing a content calendar
  • Measuring performance

(d) Setting up an account: Case study - Cohen Handler (Instagram)

  • Bios
  • Hyperlinks and pages
  • Imagery and engagement
  • Key performance metrics

(e) Daily content schedule: Case study - Cavcorp (Instagram)

(f) Creating compelling content

  • Content - Where to start?
  • Photos, imagery and video
  • Editing and graphic tools
  • Reels, IGTVs, Posts and Videos
  • Case studies

(g) Audience growth

  • Growth-hacking strategies
  • Hashtags, comments and mentions
  • Platform cross-pollination
  • Paid promotion

(h) Advanced content creation (+)

  • Micro-content
  • Repurposing content
  • Facebook, eDMs, websites, blogs

(i) Corporate communications: Case study - (LinkedIn)

    • Brand safety
    • Company page
    • Articles and Posts
    • Company News, Employee Milestones
    • Comments, Mentions, Reactions, Shares

 

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Social Media for Property image

ABOUT MILK //

milkPR is a boutique, creative agency, with a knack for all things social media, PR and events.

Founder, Wendy Serrano, leads the agency after 7 years within the marketing / social media industry working for some heavy hitter, global brands including Lorna Jane (Social Media & Digital Content), Dissh Boutiques (Social Media, Digital Content & eCommerce) as well a PR Agency, servicing clients such as Topdeck Travel, Tangalooma Island Resort, Westfield and Suncorp to name a few.

Wendy considers herself a specialist within the property, retail and hospitality space, being responsible for the successful launch of popular venues including, Yolk, Tetto Rooftop Bar & Corbett & Claude, MAYA Rooftop Bar & Restaurant and Ping Pong.

Wendy and her team were also responsible for the launch and ongoing communications of award-winning residential apartments, Le Bain Newstead, Lucent Gasworks by Cavcorp and TESSA Developments.


      

    Disclaimer

    The Urban Developer cannot accept any liability or responsibility for loss occurring as a result of anyone acting or refraining from acting in reliance on any material contained in this presentation.