Social Media for Property

Want to understand how to leverage the power of social media for property?

The Urban Developer, in association with milk PR, proudly presents a virtual course dedicated to the theoretical knowledge and practical skills needed to grow and convert social audiences.

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Course Outline:

(a) Introduction

(b) The current landscape

• Social media channels
• Myths and misconceptions

(c) Campaign strategy

• Objectives and goals
• Defining an audience
• Understanding your competitors
• Developing a content calendar
• Measuring performance

(d) Setting up an account: Case study - Cohen Handler (Instagram)

• Bios
• Hyperlinks and pages
• Imagery and engagement
• Key performance metrics

(e) Daily content schedule: Case study - Cavcorp (Instagram)

(f) Creating compelling content

• Content - Where to start?
• Photos, imagery and video
• Editing and graphic tools
• Reels, IGTVs, Posts and Videos
• Case studies

(g) Audience growth

• Growth-hacking strategies
• Hashtags, comments and mentions
• Platform cross-pollination
• Paid promotion

(h) Advanced content creation (+)

• Micro-content
• Repurposing content
• Facebook, eDMs, websites, blogs

(i) Corporate communications: Case study - (LinkedIn)

• Brand safety
• Company page
• Articles and Posts
• Company News, Employee Milestones
• Comments, Mentions, Reactions, Shares

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ABOUT MILK //

milkPR is a boutique, creative agency, with a knack for all things social media, PR and events.

Founder, Wendy Serrano, leads the agency after 7 years within the marketing / social media industry working for some heavy hitter, global brands including Lorna Jane (Social Media & Digital Content), Dissh Boutiques (Social Media, Digital Content & eCommerce) as well a PR Agency, servicing clients such as Topdeck Travel, Tangalooma Island Resort, Westfield and Suncorp to name a few.

Wendy considers herself a specialist within the property, retail and hospitality space, being responsible for the successful launch of popular venues including, Yolk, Tetto Rooftop Bar & Corbett & Claude, MAYA Rooftop Bar & Restaurant and Ping Pong.

Wendy and her team were also responsible for the launch and ongoing communications of award-winning residential apartments, Le Bain Newstead, Lucent Gasworks by Cavcorp and TESSA Developments.