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Recorded: 11 March 2021
Want to understand how to leverage the power of social media for property?
The Urban Developer, in association with milk PR, proudly presents a virtual course dedicated to the theoretical knowledge and practical skills needed to grow and convert social audiences.
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Course Outline:
(a) Introduction
(b) The current landscape
- Social media channels
- Myths and misconceptions
(c) Campaign strategy
- Objectives and goals
- Defining an audience
- Understanding your competitors
- Developing a content calendar
- Measuring performance
(d) Setting up an account: Case study - Cohen Handler (Instagram)
- Bios
- Hyperlinks and pages
- Imagery and engagement
- Key performance metrics
(e) Daily content schedule: Case study - Cavcorp (Instagram)
(f) Creating compelling content
- Content - Where to start?
- Photos, imagery and video
- Editing and graphic tools
- Reels, IGTVs, Posts and Videos
- Case studies
(g) Audience growth
- Growth-hacking strategies
- Hashtags, comments and mentions
- Platform cross-pollination
- Paid promotion
(h) Advanced content creation (+)
- Micro-content
- Repurposing content
- Facebook, eDMs, websites, blogs
(i) Corporate communications: Case study - (LinkedIn)
- Brand safety
- Company page
- Articles and Posts
- Company News, Employee Milestones
- Comments, Mentions, Reactions, Shares
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ABOUT MILK //
milkPR is a boutique, creative agency, with a knack for all things social media, PR and events.
Founder, Wendy Serrano, leads the agency after 7 years within the marketing / social media industry working for some heavy hitter, global brands including Lorna Jane (Social Media & Digital Content), Dissh Boutiques (Social Media, Digital Content & eCommerce) as well a PR Agency, servicing clients such as Topdeck Travel, Tangalooma Island Resort, Westfield and Suncorp to name a few.
Wendy considers herself a specialist within the property, retail and hospitality space, being responsible for the successful launch of popular venues including, Yolk, Tetto Rooftop Bar & Corbett & Claude, MAYA Rooftop Bar & Restaurant and Ping Pong.
Wendy and her team were also responsible for the launch and ongoing communications of award-winning residential apartments, Le Bain Newstead, Lucent Gasworks by Cavcorp and TESSA Developments.
Disclaimer
The Urban Developer cannot accept any liability or responsibility for loss occurring as a result of anyone acting or refraining from acting in reliance on any material contained in this presentation.